Pricing Guide
Google Ads AI Agent Pricing in 2026: What Teams Should Actually Compare
Sticker price alone is not enough. Evaluate seats, account limits, usage caps, model access, and residual manual labor to find the real operating cost.
Direct Answer
The right Google Ads AI agent plan is the one with the best total operating economics, not the lowest monthly price. Compare plan costs plus account capacity, usage limits, collaboration model, and remaining manual workload to avoid underbuying and hidden process overhead.
Parallel Pricing Snapshot (Verify Before Purchase)
| Plan | Price | Account Capacity | Usage Highlights |
|---|---|---|---|
| Individual Pro | $60/mo | 2 accounts | 30 messages/day, Flash + Pro models |
| Individual Max | $200/mo | 10 accounts | 100 messages/day, all models incl. Ultra |
| Team | $75/seat/mo | 20 shared accounts | 40 messages/day per seat, shared workspaces |
| Agency | $150/seat/mo | 50 shared accounts | 100 messages/day per seat, all models incl. Ultra |
| Enterprise | Custom | Custom/negotiated | Custom limits, contract-defined controls |
Plan details can change. Confirm current values on live pricing and checkout pages before making procurement decisions.
Total-Cost Model (Use Your Numbers)
monthly_total_cost = software_cost + residual_labor_cost + process_overhead_cost
- software_cost: subscription and seat spend.
- residual_labor_cost: analyst hours still required after adoption.
- process_overhead_cost: coordination and tool-switching overhead.
14-Day Validation Plan
Days 1-3: Baseline
Measure current time spent on audits, optimization planning, and reporting output rework.
Days 4-10: Pilot
Run the same recurring workflows with the candidate plan and log where limits are reached.
Days 11-14: Decision
Calculate cost versus labor recovered, then choose based on throughput and quality, not feature count.
Frequently Asked Questions
What is the biggest pricing mistake teams make?
Most teams optimize for headline subscription price instead of total operating cost across seats, limits, and residual manual work.
Is per-seat pricing always better than individual pricing?
Not always. Per-seat pricing is usually better for collaborative teams, while individual plans can be more efficient for solo operators.
Should model access decide the plan by itself?
No. Model tier matters, but account limits, workflow fit, and operational friction usually have larger cost impact.
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